Land Rover Takes on Brand New Role

Land Rover Austin is excited to announce Land Rover’s partnership with the Event Masters Equestrian Series!

The fourth leg of the Event Masters Series was held July 15-16 at Haras de Jardy, near Paris, France. During the event Land Rover transported personnel to and from their designated locations.

“Land Rover has long been synonymous with equestrian sport – in particular Eventing – so this is a natural progression for us to join forces with the Event Rider Masters,” Mark Cameron, Jaguar Land Rover Experiential Marking Director, said. “The Event Rider Masters series is an exciting and innovative competition, but at the same time is hasn’t lost any of the heritage and traditional values of the sport. At Land Rover, we completely relate to this concept – we star a love for innovation balanced with tradition and are excited to come on board at such an early stage.”

The 2016 season was the first season for the Event Rider Masters and featured six legs in the United Kingdom. This season, the series has seven legs with competitions with five legs in the United Kingdom and two in Germany and France respectively. The winning rider will win 400,000 pounds.

In 2016, the Event Rider Masters series champion title went to Britain native Oliver Townend. Jonelle Price from New Zealand won second and Paul Tapner from Australia won third.

“The Event Rider Masters is a really exciting new concept for eventing and it is great news that Land Rover has partnered the event given their long-term involvement with the sport,” Zara Tindall, event rider and Land Rover ambassador, said. “The innovative format and involvement of the leading riders will hopefully attract new audiences around the world.”

Zara Tindall recently won third place at the Land Rover supported Rolex Kentucky Three-Day Event.

Land Rover Austin is so excited about this new partnership and how Land Rover was able to assist in France last weekend.

For more information regarding YOUR next Land Rover, contact us at Land Rover Austin! We look forward to hearing from you!

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Jaguar Land Rover Stuns in Shanghai

The Land Rover Range Rover Velar and the Jaguar I-PACE Concept left people speechless at the Shanghai Motor Show in Shanghai, China.

“Jaguar Land Rover is a technology company, creating world-class premium cars. Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept,” Dr. Ralf Speth, Jaguar Land Rover CEO, said. “Jaguar Land Rover constantly pushes the boundaries and this spirit is embodied in both of these vehicles. China is of huge importance to us. It is our largest single market and over the past seven years our success and brand influence have been strong not just in terms of sales but in the facilities we have built here and the jobs we have created.”

In 2016, China was Jaguar Land Rover’s largest single market. Jaguar Land Rover sold almost 120,000 vehicles. Jaguar Land Rover has been a part of the Chinese market for just over a decade. They have a Land Rover Experience Center, 200 operational retailers, 10 apprentice training programs, and 3 training academies.

In addition to debuting the Range Rover Velar and Jaguar I-PACE Concept, Jaguar Land Rover revealed their plans to increase the capacity of their Changshu plant by 70,000 vehicles and expand existing facilities (like the body shop) and build a new trim and final shop. The Jaguar XF Long wheelbase, Land Rover Discovery, and Range Rover Evoque are all currently built at the Changshu plant.

The Range Rover Velar will be exclusively built in the United Kingdom and will be made of Jaguar Land Rover’s exceptional lightweight aluminum intensive architecture. The Range Rover Velar will be powered by the latest ultra-clean UK-built Ingenium engines.

The Jaguar I-PACE is Jaguar’s first concept of a performance SUV. Engineers and designers have worked tirelessly to create a vehicle that does compromise Jaguar’s outstanding luxury or performance. The Jaguar I-PACE Concept promises a long-distance range, incredible performance, and quick charging times.

For more information on the Range Rover Velar contact us at Land Rover Austin! We look forward to assisting you!

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The Future: Autonomous Urban Drive

On June 22, 2017, Jaguar Land Rover led a demonstration to showcase the latest in Autonomous Urban Drive, their prototype autonomous technology.

Autonomous Urban Drive is inching its way closer to ‘level four’ autonomy. Vehicles with level four autonomous can carry out driving tasks for specific environments (i.e. towns and cities) without any driver’s help. Jaguar Land Rover hopes to implement this technology into their vehicles within the next decade.

In addition to developing fully-autonomous vehicle technologies, Jaguar Land Rover is also developing semi-autonomous to give customers more options. They will be able to choose between an engaged or autonomous vehicle. Jaguar Land Rover hopes that the autonomous car will be viable in a range of driving environments and weather.

“The automotive landscape is changing faster today than ever before,” Tony Harper, Jaguar Land Rover Director of Engineering Research, said. “As a technology company, our innovation is continuous and our cars of the future will become more capable, cleaner, more connected, more desirable, and smarter.”

“Our Autonomous Urban Drive research is Jaguar Land Rover’s next step in our development of both fully and semi-autonomous vehicle technologies. However, we aren’t looking at simply replacing the driver, and making cars ‘driverless.’ Future technologies will give the driver more not less – they will assist and ultimately enhance the driving experience.”

Jaguar Land Rover has been working with Ford and Tata Motors’ European Technical Center to test connected technologies. They want to ensure the vehicles can talk to one another and roadside infrastructure (i.e. traffic lights).

Connected vehicle technologies include: Intersection Collision Risk Warning (ICRW), In Vehicle Signage (IVS), and Emergency Vehicle Warning (EVW).

Interested in learning more about Land Rover vehicles? Visit us at Land Rover Austin today! Land Rover has a wide range of vehicles to look at and choose from. We look forward to working with you and assisting you with your vehicle needs.

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Jaguar Land Rover Opens New Classic Works

Jaguar Land Rover is excited to announce their all-new Classic Works facility! This new facility is more than 150,000 sq. ft. with 54 workshop bays and a special showroom space, making it the largest facility of its kind in the world.

Located in the British Midlands, Jaguar Land Rover Classic Works offers services and products designed especially for passionate enthusiasts and owners of Jaguar and Land Rover classic vehicles. The new facility will house all sales, restoration operations, and servicing of Jaguar Land Rover Classic vehicles all in one place.

“Classic Works is hugely important to Jaguar Land Rover,” John Edwards, Jaguar Land Rover Special Operations Managing Director, said. “It’s much more than a building – it’s the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide. Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity.”

Also a part of the Classic Works facility, is the Jaguar Land Rover Classic Collection that has more than 500 vehicles. This collection is incredibly important for reference during restorations. These vehicles are available to be loaned out to museums or car clubs for display, and Jaguar Land Rover uses these vehicles to showcase their heritage at different events.

Tradition is important to Jaguar Land Rover, so 80 specialists are on staff at the Classic Works facility to assist with traditional manufacturing. There are 120 specialists expected to be on staff by the end of 2017. In addition to traditional manufacturing, Jaguar Land Rover is able to use their state-of-the-art manufacturing technology to recreate classic parts that would be too expensive to remanufacture otherwise.

“Our people, their knowledge and their skills are the heart of Jaguar Land Rover Classic,” Tim Hannig, Jaguar Land Rover Classic Director, said. “There are more than 1.5 million classic Jaguar and Land Rover vehicles worldwide, and we are investing in traditional manufacturing and restoration skills to ensure enthusiasts are able to give cars with a glorious past, a glorious future.”

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Jaguar Land Rover Brings Home Car Design Awards

Jaguar Land Rover recently participated in the Turin Motor Show in Turin, Italy, taking home a total of two Car Design Awards. Land Rover won Best Brand Design Language, and Jaguar won the Concept Car category with the Jaguar I-PACE Concept.

The Car Design Awards, hosted by Auto&Design magazine, specifically celebrate models and brands that they feel have contributed to the evolution of automobile design. A panel of journalists from all over the world choose winners in three different categories: Brand Design Language, Production Cars, and Concept Cars.

The panel of judges deliberated and decided that the Land Rover design team had done the best job at interpreting a formal design language across the entire Land Rover family of vehicles. This was showcased most recently in the release of the new Land Rover Range Rover Velar. The Range Rover Velar’s incredible beauty, modernity, and showmanship are unrivaled.

“It’s great to be recognized for he hard work and creative endeavor of the whole Land Rover team,” Gerry McGovern, Land Rover Chief Design Office, said during is acceptance speech. “This is a true team effort and one that will continue the transformation of our business.”

The Jaguar I-PACE Concept is Jaguar’s first completely electric performance SUV. It is easy to see why it would win the Concept Car category. The Jaguar I-PACE Concept is a preview for the Jaguar I-PACE which is expected to be available for purchase in the second half of 2018.

In addition to winning the Best Brand Design Language category, Land Rover placed second in the Production Cars category with the Land Rover Range Rover Velar. The Range Rover Velar will go on sale later this year, starting at $49,900.

For more information on the Land Rover Range Rover Velar, or any vehicle in our Range Rover family, please contact us at Land Rover Austin! We look forward to serving you!

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