Inaugural Jaguar Land Rover Tech Fest

Land Rover Austin is excited about Jaguar Land Rover’s announcement this weekend at the Jaguar Land Rover’s inaugural Tech Fest (a free-to-enter festival exploring the future of mobility) in London! Jaguar Land Rover announced that from 2020, all new Jaguar Land Rover vehicles will be offered with an electrified/electric engine!

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers more choice,” Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer, said. “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid, and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”

Jaguar Land Rover’s most recent movement towards the future in mobility is Sayer. Sayer is “the first voice activated A1 steering wheel that will be able to carry out hundreds of tasks.” Think Apple’s Siri, or Amazon’s Alexa, on steroids. Sayer’s advanced speech recognition software will enable it to answer questions, select entertainment, organize travel, and connect you to news.

Jaguar Land Rover believes that driving is more than just getting from one place to another. They believe its about living your life while traveling from one place to another to another.

Jaguar Land Rover showcased many of their recent undertakings at the Jaguar Land Rover Tech Fest.

Jaguar Land Rover began to recruit with Gorillaz through an online programming game, Jaguar Land Rover took steps to eliminating waste by using leftover materials to create surfboards, and Jaguar Land Rover continues to pursue driverless vehicles by creating Autonomous Urban Drive.

The Jaguar E-PACE, Jaguar’s compact performance SUV, was recently released to the public. Land Rover’s found a new use for the Discovery in ‘Project Hero,’ a souped up Discovery designed to specifically aid the Austrian Red Cross.

Finally, Jaguar Land Rover shared more about their ‘Lighting Up Lives’ program where they are working to provide ‘clean, safe, renewable solar-powered lamps to families in Kenya.’ They plan to light up the lives of at least 1.2 million people by the year 2020.

Tech Fest 2017 was a rousing success, and Land Rover Austin couldn’t be more proud. To find our more about Land Rover, contact us! We look forward to speaking with you soon!

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2017 Invictus Games

Land Rover Austin is proud to announce Jaguar Land Rover North America’s continued support and partnership of the U.S. Armed Forces Team in the Invictus Games. This year’s Invictus Games will be held in Toronto, Canada from September 23-30. In addition, Jaguar Land Rover will be the presenting partner for the Invictus Games Toronto 2017. This year’s Invictus Games will be the largest yet.

550 military competitors from 17 nations will compete across 12 adaptive sports. The U.S. Team has almost 90 former or current service men and women that will compete. Sports include archery, powerlifting, sitting volleyball, wheelchair basketball, gold, the Jaguar Land Rover Driving Challenge, and more.

The Invictus Games are currently “the only international adaptive sporting event for wounded, ill, and injured veterans and active-duty service members.” The goal of the Invictus Games is to “use the power of sport to inspire recovery, support rehabilitation, and generate a wider understanding and respect for these men and women.” The first Invictus Games took place in London in 2014, and the second took place in Orlando, Florida in 2016.

The Invictus Games kicks off with the Jaguar Land Rover Challenge that will take place on Saturday, September 23. Teams of two from 13 different nations will compete as driver and navigator in a two time-trials. One of the trials will use the Jaguar F-TYPE SVR and the other will utilize the All-New Land Rover Discovery. This challenge is aimed to test the teams’ communication, strategic planning skills, and teamwork.

“The men and women of the U.S. Armed Forces Team exemplify the relentless determination of our retired and active-duty service members,” Joe Eberhardt, Jaguar Land Rover, North America, LLC, President and CEO, said. “We are proud to continue our support of the team and wish them the best of luck as they compete at the upcoming Games in Toronto.”

Want to learn more about Land Rover? Contact us at Land Rover Austin! We look forward to connecting wit you!

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Land Rover Unveils ‘Legacy Wall’

Land Rover Austin is proud of Jaguar Land Rover’s commitment to making a difference in the community around them. Recently, a ‘Legacy Wall’ was unveiled at Jaguar Land Rover’s Engine Manufacturing Center (EMC), near Wolverhampton, United Kingdom.

The Legacy Wall was the idea of Jaguar Land Rover Machining Manager, Jon Stanley, and supports Midlands Air Ambulance, EMC’s official charity. Stanley initially got the idea for the Legacy Wall from a wall he saw at Birmingham Children’s Hospital.

“I was standing outside the Children’s Hospital, with my family, where the Midlands Air Ambulance helicopter landed nearby,” Stanley said. “As we were moved to accommodate the landing, we noticed a brick-built wall, inscribed with initials. It referred to a building fundraiser launched by the hospital in 1913. The public had contributed one guinea to sponsor a brick that is still evident today. It got me thinking about how we could sue the idea and I brought it back to the EMC to discuss with members of our People Committee and they loved it.”

The Legacy Wall was unveiled by 11-time gold medal winning equestrian Paralympian and Midlands Air Ambulance ambassador, Sir Lee Pearson. He received life-sating services firsthand when he had a riding accident.

The Legacy Wall is comprised of more than 250 brushed aluminum-style plaques that were each sponsored an EMC employee. The fundraiser raised more than $3,400 for Midlands Air Ambulance. Over the past two years, the EMC has contributed over $18,000 to Midlands Air Ambulance.

The Jaguar Land Rover EMC was officially opened in 2014 and is where Jaguar Land Rover’s “Ingenium family of low-emission turbo-charged Petrol and Diesel engines” are engineered, designed, and manufactured.

Jaguar Land Rover remains committed to their community and making a difference.

Interested in learning more about Land Rover? Contact us at Land Rover Austin! We are looking forward to connecting with you!

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Velar Makes West Coast Debut

With the new highly-anticipated Range Rover Velar going on sale in a few weeks, Land Rover deemed it time for the Range Rover Velar to make its West Coast debut. At Westime on Sunset Boulevard, a renowned watch retailer, Land Rover and Zenith put together a special preview of the Range Rover Velar and the Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.

Land Rover is anticipating California to be a top market for the new Velar. This exciting preview allowed VIP Westime, Land Rover, and Zenith customers to view and experience the Range Rover Velar before it arrives at retailers next month.

“The Range Rover Velar brings a new dimension of modernity, elegance, and a touch of glamour to the Range Rover family,” Gerry McGovern, Land Rover Chief Design Officer, said. “The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion.”

The Range Rover Velar completes the missing piece in the Range Rover family. It fits quite nicely between the Range Rover Evoque and the Range Rover Sport. Land Rover is proud to continue their tradition of innovation, coupled with superior design, attention to detail, and advanced technologies. The Range Rover Velar will also offer a sustainable option for seat materials, a woven upholstery material, if owners choose to forgo leather.

The Chronomaster El Primero Range Rover Velar is the second watch Zenith has created during their partnership with Land Rover. It features a 42 mm ceramised aluminum case and beats at 36,000 vibrations per hour. It comes with a “brushed gray dial with copper-toned details.”

The Range Rover Velar will be produced at Jaguar Land Rover’s production facility in Solihull, United Kingdom, and it goes on sale in the United States in September. The Range Rover Velar will be priced from $49,900.

Interested in the glamorous new Range Rover Velar? Contact us at Land Rover Austin! We cannot wait to talk to you more about it!

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Land Rover BORN Awards

Land Rover Austin is excited to congratulate the winners of the Land Rover BORN awards that took place July 26. The Land Rover BORN awards started when Land Rover and BORN (an online market network) came together to “recognize exceptional creative achievements in the design-led lifestyle.”

Born is an online market network that was created to support creative leadership. Designers and creators alike can display their products, their brands, and their profiles. This allows creators to connect with industry professionals and others who are passionate about design. To be featured on BORN your designs must be “innovative, desirable, sustainable and relevant.”

To be nominated for the Land Rover BORN awards, you must first be showcased on BORN.

The nominees for the Land Rover BORN awards started as almost 6,000 candidates from all over the world. Finally a selection of 38 nominees was made, then down to 18. The final 18 nominees are taking part in a special exhibition (running from July 16 to August 5) in Alesund, Norway.

The theme for the 2017 Land Rover BORN awards was ‘reductionism.’ We feel that the new Range Rover Velar embodies reductionism while maintaining elegance.

“Design is the conduit that communicates our brand vision,” Gerry McGovern, Land Rover Chief Design Officer, said. “We aim to create vehicle designs that are compelling, relevant, and emotionally charged.”

“The common principle that Land Rover and BORN share – that design can, and does, change the world – looks to be as healthy as ever on the strength of this year’s Awards winners. Every year, the Awards bring together the brightest, the best and the most pioneering creators in the design industry, and every year the sheer scope of what is competing for the various prizes is staggering.”

For a list of winners, click here.

Interested in learning more about Land Rover? Contact us at Land Rover Austin! We can’t wait to connect with you!

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