Pothole Protection

As many of you know, driving over potholes it isn’t exactly a fun moment, especially on your morning commute when you have a cup of scolding hot coffee to sip on.    Luckily Land Rover is here to help save you from those pesky craters in the road.

Land Rover is now developing a series of sensors that can detect when a car goes over a pothole and then relay that information both to local road authorities as well as to other vehicles, which could warn drivers of a pothole’s presence or adjust their suspension to make travel smoother. Land Rover also says the tech will be able to detect broken drain covers and raised manhole covers, and it believes the tech will ultimately reduce damage to vehicles.

The idea is to add on a forward-facing camera, potentially allowing its car to scan the road ahead, but it’s also relying on information from the car’s suspension and GPS to upload and dish out the data.

Land Rover views detecting potholes as a step toward a more fully autonomous car. “In the future, we are looking to develop systems that could automatically guide a car around potholes without the car leaving its lane and causing a danger to other drivers,” Mike Bell, Jaguar Land Rover’s connected car director, says in a statement. “If the pothole hazard was significant enough, safety systems could slow or even stop the car to minimize the impact.”

The “pothole protector” is currently being tested on the Range Rover Evoque, but Land Rover’s vision is to eventually help all connected cars out there on the open, and war-torn, roads.

Land Rover Austin
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Partnering Up

Land Rover has recently announced a global partnership with Ben Ainslie Racing (BAR) ahead of its challenge for the 35th America’s Cup in 2017!

The Land Rover Advanced Engineering team will work closely over the next two years with the BAR design and engineering teams to help deliver a winning combination of advanced engineering and innovative technologies in their bid to bring the oldest sporting trophy in the world home to Britain, the place where it all started with a race around the Isle of Wight in 1851.

The new team, named Land Rover BAR, was announced this month at the home of Ben Ainslie Racing in Portsmouth, UK. The team will compete in the America’s Cup beginning with the Louis Vuitton America’s Cup World Series event in July in Portsmouth, and culminating in the Louis Vuitton Qualifiers America’s Cup and Playoffs in Bermuda June 2017 in order to reach the America’s Cup Match in June 2017.

Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director said: “At Land Rover we have a long history in sailing.  This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does.   Yes we make cars but, we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing America’s Cup to the UK for the first time.”

45 Years of Range Rover

Land Rover Austin is celebrating the Range Rover’s 45th birthday this month, adding just one more reason to give praise and admiration for the world’s most desirable luxury SUV.

So far 2015 has seen quite a many highlights for Land Rover.   At the New York International Auto Show in March, Land Rover revealed the exclusive SVAutobiography as well as the landmark six millionth Land Rover, the Range Rover Vogue SE, which rolled off the Solihull production line in April.

Over the last 45 years Range Rover has delivered a series of industry firsts as it has evolved into the unmatched SUV we know today.   As well as introducing a plethora of advanced technologies, many of which have since become industry standards, the original Classic model was cited as an “exemplary work of industrial design” when it became the first vehicle to be displayed at the world famous Louvre museum in Paris.

The Range Rover sits at the pinnacle of the Land Rover brand and matches class-leading off-road capability with a range of state-of-the-art gas, diesel and Hybrid powertrains to deliver an unrivalled blend of refinement, comfort and capability.

Nick Rogers, Jaguar Land Rover Director Global Engineering Operations, said: “Range Rover was the first luxury SUV in the world in 1970 and 45 years on it continues to lead the way. The latest model is the most desirable and sophisticated Land Rover ever, mixing peerless comfort with cutting edge technology to provide the ultimate luxury SUV experience.”

Range Rover’s epic journey began in the sixties as Land Rover looked to revolutionize the growing 4×4 leisure market, and now in its 4th generation, it is still crowned as the original luxury all-terrain vehicle and will continue to be a force to be reckoned with in the coming years ahead.