Discover The All New SVX

JLR’s Special Vehicle Operations is about to push the boundaries of off-road capability with the upcoming Discovery

The all-new Discovery 5 is expected to be revealed later this year, with SVO’s so-called SVX version going on sale 12-18 months later.

While it is believed that an even more luxurious version of the Range Rover is under development without the Sport SVR’s focus on performance upgrades, the next launch is reported to be the Discovery SVX, so that the SVO division — which has yet to even formally open its headquarters — can showcase its capabilities across the full range of its brief.

SVO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.

“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.”svxx

Sources have previously suggested that Land Rover is eager to use SVO tuning of the Discovery to showcase its technical as well as mechanical ability.

Edwards conceded that the business case for SVX models was not as clear as for luxury and performance models, but added: “The opportunity might be different from a market perspective, but it is obvious from a Land Rover perspective. From an emotional perspective it is pressing that we do an SVX.”

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
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Land Rover – Creating New Ideas

After a very interesting study conducted by Land Rover, it turns out that comfortable seating, natural light and the absence of noise are the most crucial factors in encouraging creative thought.  creative

The report, carried out by Land Rover with organizational psychologist Sir Cary Cooper and the Institute of Directors, questioned over 900 global CEOs, directors and high-level managers to assess the optimum environment for inspiring creative ideas.

It found that 84% of business leaders believe their environment is important for enabling creative thought. Beyond the top 3 physical factors, respondents listed fresh air (23%), a feeling of space (18%) and natural materials (wood, leather etc.) (5%) as being vital for a creative environment, whilst being in comfort (64%), having time to think (61%) and not feeling stressed (41%) were seen as the required psychological conditions for having the best ideas.

“The findings of this study suggest that cars present an opportunity for both the right psychological and the right physical conditions for creativity,” says Cooper. “Creative thoughts will often come to us at a time when we least expect them – when we are relaxed or not thinking about a problem. Experiments have shown that when dopamine is released into our brains from habitual or instinctive distractions, such as driving a car, we are more able to allow our brains to be creative.”

Land Rover’s study showed that catching up on emails is the second most popular business activity in the car (39%) followed by working on urgent tasks (34%). “Email overload is the biggest cause of productivity damage for the UK workforce,” says Cary. “Perhaps those Executives who are using their time in the car to work on emails might find benefits using the time and environment for reflection and thought instead.”creat

This flexibility to work from almost any location continues to increase in line with developments in technology, with connectivity being a key driver. The 3G connectivity of the InControl system seen in Range Rover is just one example of this in action.

For Cary Cooper, the key learning of the study is that, wherever Executives choose to do their work, for them to truly flourish it is vital that their surroundings are conducive to creative thought.

Tonight Only – The Jaguar Launch Party!

Jaguar Land Rover of Austin is bringing the Art of Performance to life!   We are delighted to invite you to an exclusive event introducing the All-New F-PACE and XE!   The event is happening tonight from 6-8pm tonight, so if you are in the neighborhood we encourage you to stop by and join in on the fun!     jag

The event is taking place at the Umlauf Sculpture Garden and will include British by Birth, Texan By Choice Inspired Cocktails, Bites & Entertainment, Whiskey & Wine Tasting and Deep Eddy’s Betties, Texas singer/songwriter Chris Ray, as well as Docent tours of the garden and Umlauf Studio.

You will also be captivated by XE – the head-turning Jaguar luxury sport sedan.   Its sweeping silhouette boasts a long hood, short rear and strong rising waistline for added drama and movement, even when standing still.

The all new F-PACE will also be making an appearance!  Inspired by the powerful and agile F-TYPE sports car, the first Jaguar luxury SUV, F-PACE delivers maximum driving exhilaration and dramatic beauty with everyday practicality. pace

If you are interested in participating in what is sure to be an extravagant event, then call us right now and we can help get you through the door!   We look forward to seeing you there!