3 Vehicles Unveiled at Geneva Motor Show

Jaguar Land Rover recently participated at the Geneva Motor Show in Geneva, Switzerland. While there, Jaguar Land Rover was proud to unveil three new vehicles: the Range Rover Velar, the Jaguar I-PACE Concept, and the ‘Project Hero’ Land Rover Discovery.

“Jaguar Land Rover is a technology company, creating world-class premium cars,” Dr. Ralf Speth, Jaguar Land Rover CEO, said at the show. “Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept. Both are true to purpose: to create experiences our customers love for life.”

The Range Rover Velar is the fourth in the Range Rover line-up. It will be manufactured only in the United Kingdom. The Range Rover Velar will be made of lightweight aluminum intensive architecture and powered by the newest, environmentally friendly, Ingenium petrol and diesel engine.

The Jaguar I-PACE is Jaguar’s first electric performance SUV Concept. Jaguar Land Rover is committed to a cleaner future, and by 2020 they will offer electrification as an option on all of their new cars. The Jaguar I-PACE will be manufactured in Graz, Austria, at Magna Steyr’s plant.

Jaguar Land Rover’s new version of the Land Rover Discovery, ‘Project Hero,’ is built to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies. Jaguar Land Rover is provided 120 vehicles to the Red Cross since 1954. Project Hero is an advanced communication vehicle and the first to have a drone mounted on the roof to help crews with search and rescue.

Jaguar Land Rover remains committed to developing tools for a brighter future. They continue to develop cleaner and more sustainable engines, and are looking forward to releasing completely electric vehicles in 2020. They also continue to serve relief efforts worldwide. Project Hero is just one example of what Jaguar Land Rover is doing.

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Jaguar Land Rover Celebrates International Women’s Day

To celebrate International Women’s Day Jaguar Land Rover announced their partnership with Getty Images, a world leader in visual communication, to broadcast the need for a more realistic digital representation of females in STEM roles.

The images of women in STEM roles people usually find are dated and do not properly represent the variety and excitement these women experience in their careers. Jaguar Land Rover and Getty Images are striving to change that. Studies have shown that people searching for photos of women in STEM has risen by 526% in the past year.

“We have always championed women in the car business and are committed to inspiring more girls and women to consider careers in engineering and manufacturing,” Fiona Pargeter, Jaguar Land Rover Global PR Communications Director, said. “Our female workforce has grown from 9% to 11% over the past four years due to our focused STEM initiatives. But this is still far too low – businesses being proactive about using realistic imagery is one of the many ways that we can attract the bright minds we need into STEM careers.”

Jaguar Land Rover and Getty Images released pictures on March 8, 2017, International Women’s Day, of female Jaguar Land Rover employees in roles from aerodynamics to audio and cyber engineering. In addition to properly portraying women in STEM roles, Jaguar Land Rover and Getty Images hopes these pictures help to encourage women to apply for STEM jobs as well.

“Here at Jaguar Land Rover we need the diversity of skills that women bring to ensure we thrive and maintain our competitive edge for years to come,” Michelle Mortiboys, Vehicle Line Director, Jaguar Land Rover, said. “It is well known that gender diversification in business is not just healthy culturally but also propels progressiveness and innovation. Our partnership with Getty Images is not just about recruiting women into engineering, it’s a small part of the work that needs to be done to upscale female employees in the automotive sector as a whole.”

Design Museum Debuts Velar

The new Land Rover Range Rover Velar is truly a sight to behold. It made its world debut at the Design Museum in London, England last week. This debut make an on-going relationship between Jaguar Land Rover and the Design Museum.

“We are delighted to be able to begin our partnership with the Design Museum with such a significant vehicle. The new Range Rover Velar brings a new dimension of modernity to our brands while reinforcing our total commitment to design and engineering excellence,” Gerry McGovern, Chief Design Officer, Land Rover, says.

The last time a Land Rover was displayed at a museum was in the 1970s when the original Range Rover made its debut at the Louvre Museum in Paris, France.

The Range Rover Velar truly shows the magnitude of British innovation. It has been designed, engineering, and manufactured in the United Kingdom.

The Range Rover Velar fills the gap between the Range Rover Evoque and the Range Rover Sport in the Range Rover family. It includes new features such as Touch Pro Duo (Land Rover’s new InControl technology system).

Peter Virk, Director of Connected Car & Future Safety, talks about Touch Pro Duo, “Two high definition 10-inch touchscreen are your window into the world. The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it – but never intrudes letting you enjoy the drive, while it takes the stress our of daily life, like any good butler or digital personal assistant should.”

During the Range Rover Velar’s debut, Land Rover also released a documentary-type film about the vehicle. The film, The Crafting of Simplicity, is about 15 minutes long and tells about how the Range Rover Velar came to be. A 45 minute documentary going in more depth about the creation of the Range Rover Velar will launch this summer.

The Range Rover Velar will go on sale in the United States later this year and will start at $49,990.