The Future: Autonomous Urban Drive

On June 22, 2017, Jaguar Land Rover led a demonstration to showcase the latest in Autonomous Urban Drive, their prototype autonomous technology.

Autonomous Urban Drive is inching its way closer to ‘level four’ autonomy. Vehicles with level four autonomous can carry out driving tasks for specific environments (i.e. towns and cities) without any driver’s help. Jaguar Land Rover hopes to implement this technology into their vehicles within the next decade.

In addition to developing fully-autonomous vehicle technologies, Jaguar Land Rover is also developing semi-autonomous to give customers more options. They will be able to choose between an engaged or autonomous vehicle. Jaguar Land Rover hopes that the autonomous car will be viable in a range of driving environments and weather.

“The automotive landscape is changing faster today than ever before,” Tony Harper, Jaguar Land Rover Director of Engineering Research, said. “As a technology company, our innovation is continuous and our cars of the future will become more capable, cleaner, more connected, more desirable, and smarter.”

“Our Autonomous Urban Drive research is Jaguar Land Rover’s next step in our development of both fully and semi-autonomous vehicle technologies. However, we aren’t looking at simply replacing the driver, and making cars ‘driverless.’ Future technologies will give the driver more not less – they will assist and ultimately enhance the driving experience.”

Jaguar Land Rover has been working with Ford and Tata Motors’ European Technical Center to test connected technologies. They want to ensure the vehicles can talk to one another and roadside infrastructure (i.e. traffic lights).

Connected vehicle technologies include: Intersection Collision Risk Warning (ICRW), In Vehicle Signage (IVS), and Emergency Vehicle Warning (EVW).

Interested in learning more about Land Rover vehicles? Visit us at Land Rover Austin today! Land Rover has a wide range of vehicles to look at and choose from. We look forward to working with you and assisting you with your vehicle needs.

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Jaguar Land Rover Opens New Classic Works

Jaguar Land Rover is excited to announce their all-new Classic Works facility! This new facility is more than 150,000 sq. ft. with 54 workshop bays and a special showroom space, making it the largest facility of its kind in the world.

Located in the British Midlands, Jaguar Land Rover Classic Works offers services and products designed especially for passionate enthusiasts and owners of Jaguar and Land Rover classic vehicles. The new facility will house all sales, restoration operations, and servicing of Jaguar Land Rover Classic vehicles all in one place.

“Classic Works is hugely important to Jaguar Land Rover,” John Edwards, Jaguar Land Rover Special Operations Managing Director, said. “It’s much more than a building – it’s the heart, and soul, of Jaguar Land Rover Classic for our clients worldwide. Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity.”

Also a part of the Classic Works facility, is the Jaguar Land Rover Classic Collection that has more than 500 vehicles. This collection is incredibly important for reference during restorations. These vehicles are available to be loaned out to museums or car clubs for display, and Jaguar Land Rover uses these vehicles to showcase their heritage at different events.

Tradition is important to Jaguar Land Rover, so 80 specialists are on staff at the Classic Works facility to assist with traditional manufacturing. There are 120 specialists expected to be on staff by the end of 2017. In addition to traditional manufacturing, Jaguar Land Rover is able to use their state-of-the-art manufacturing technology to recreate classic parts that would be too expensive to remanufacture otherwise.

“Our people, their knowledge and their skills are the heart of Jaguar Land Rover Classic,” Tim Hannig, Jaguar Land Rover Classic Director, said. “There are more than 1.5 million classic Jaguar and Land Rover vehicles worldwide, and we are investing in traditional manufacturing and restoration skills to ensure enthusiasts are able to give cars with a glorious past, a glorious future.”

Jaguar Land Rover Brings Home Car Design Awards

Jaguar Land Rover recently participated in the Turin Motor Show in Turin, Italy, taking home a total of two Car Design Awards. Land Rover won Best Brand Design Language, and Jaguar won the Concept Car category with the Jaguar I-PACE Concept.

The Car Design Awards, hosted by Auto&Design magazine, specifically celebrate models and brands that they feel have contributed to the evolution of automobile design. A panel of journalists from all over the world choose winners in three different categories: Brand Design Language, Production Cars, and Concept Cars.

The panel of judges deliberated and decided that the Land Rover design team had done the best job at interpreting a formal design language across the entire Land Rover family of vehicles. This was showcased most recently in the release of the new Land Rover Range Rover Velar. The Range Rover Velar’s incredible beauty, modernity, and showmanship are unrivaled.

“It’s great to be recognized for he hard work and creative endeavor of the whole Land Rover team,” Gerry McGovern, Land Rover Chief Design Office, said during is acceptance speech. “This is a true team effort and one that will continue the transformation of our business.”

The Jaguar I-PACE Concept is Jaguar’s first completely electric performance SUV. It is easy to see why it would win the Concept Car category. The Jaguar I-PACE Concept is a preview for the Jaguar I-PACE which is expected to be available for purchase in the second half of 2018.

In addition to winning the Best Brand Design Language category, Land Rover placed second in the Production Cars category with the Land Rover Range Rover Velar. The Range Rover Velar will go on sale later this year, starting at $49,900.

For more information on the Land Rover Range Rover Velar, or any vehicle in our Range Rover family, please contact us at Land Rover Austin! We look forward to serving you!