Land Rover BORN Awards

Land Rover Austin is excited to congratulate the winners of the Land Rover BORN awards that took place July 26. The Land Rover BORN awards started when Land Rover and BORN (an online market network) came together to “recognize exceptional creative achievements in the design-led lifestyle.”

Born is an online market network that was created to support creative leadership. Designers and creators alike can display their products, their brands, and their profiles. This allows creators to connect with industry professionals and others who are passionate about design. To be featured on BORN your designs must be “innovative, desirable, sustainable and relevant.”

To be nominated for the Land Rover BORN awards, you must first be showcased on BORN.

The nominees for the Land Rover BORN awards started as almost 6,000 candidates from all over the world. Finally a selection of 38 nominees was made, then down to 18. The final 18 nominees are taking part in a special exhibition (running from July 16 to August 5) in Alesund, Norway.

The theme for the 2017 Land Rover BORN awards was ‘reductionism.’ We feel that the new Range Rover Velar embodies reductionism while maintaining elegance.

“Design is the conduit that communicates our brand vision,” Gerry McGovern, Land Rover Chief Design Officer, said. “We aim to create vehicle designs that are compelling, relevant, and emotionally charged.”

“The common principle that Land Rover and BORN share – that design can, and does, change the world – looks to be as healthy as ever on the strength of this year’s Awards winners. Every year, the Awards bring together the brightest, the best and the most pioneering creators in the design industry, and every year the sheer scope of what is competing for the various prizes is staggering.”

For a list of winners, click here.

Interested in learning more about Land Rover? Contact us at Land Rover Austin! We can’t wait to connect with you!

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
 • 512-236-0000

Land Rover Takes on Brand New Role

Land Rover Austin is excited to announce Land Rover’s partnership with the Event Masters Equestrian Series!

The fourth leg of the Event Masters Series was held July 15-16 at Haras de Jardy, near Paris, France. During the event Land Rover transported personnel to and from their designated locations.

“Land Rover has long been synonymous with equestrian sport – in particular Eventing – so this is a natural progression for us to join forces with the Event Rider Masters,” Mark Cameron, Jaguar Land Rover Experiential Marking Director, said. “The Event Rider Masters series is an exciting and innovative competition, but at the same time is hasn’t lost any of the heritage and traditional values of the sport. At Land Rover, we completely relate to this concept – we star a love for innovation balanced with tradition and are excited to come on board at such an early stage.”

The 2016 season was the first season for the Event Rider Masters and featured six legs in the United Kingdom. This season, the series has seven legs with competitions with five legs in the United Kingdom and two in Germany and France respectively. The winning rider will win 400,000 pounds.

In 2016, the Event Rider Masters series champion title went to Britain native Oliver Townend. Jonelle Price from New Zealand won second and Paul Tapner from Australia won third.

“The Event Rider Masters is a really exciting new concept for eventing and it is great news that Land Rover has partnered the event given their long-term involvement with the sport,” Zara Tindall, event rider and Land Rover ambassador, said. “The innovative format and involvement of the leading riders will hopefully attract new audiences around the world.”

Zara Tindall recently won third place at the Land Rover supported Rolex Kentucky Three-Day Event.

Land Rover Austin is so excited about this new partnership and how Land Rover was able to assist in France last weekend.

For more information regarding YOUR next Land Rover, contact us at Land Rover Austin! We look forward to hearing from you!

Jaguar Land Rover Stuns in Shanghai

The Land Rover Range Rover Velar and the Jaguar I-PACE Concept left people speechless at the Shanghai Motor Show in Shanghai, China.

“Jaguar Land Rover is a technology company, creating world-class premium cars. Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept,” Dr. Ralf Speth, Jaguar Land Rover CEO, said. “Jaguar Land Rover constantly pushes the boundaries and this spirit is embodied in both of these vehicles. China is of huge importance to us. It is our largest single market and over the past seven years our success and brand influence have been strong not just in terms of sales but in the facilities we have built here and the jobs we have created.”

In 2016, China was Jaguar Land Rover’s largest single market. Jaguar Land Rover sold almost 120,000 vehicles. Jaguar Land Rover has been a part of the Chinese market for just over a decade. They have a Land Rover Experience Center, 200 operational retailers, 10 apprentice training programs, and 3 training academies.

In addition to debuting the Range Rover Velar and Jaguar I-PACE Concept, Jaguar Land Rover revealed their plans to increase the capacity of their Changshu plant by 70,000 vehicles and expand existing facilities (like the body shop) and build a new trim and final shop. The Jaguar XF Long wheelbase, Land Rover Discovery, and Range Rover Evoque are all currently built at the Changshu plant.

The Range Rover Velar will be exclusively built in the United Kingdom and will be made of Jaguar Land Rover’s exceptional lightweight aluminum intensive architecture. The Range Rover Velar will be powered by the latest ultra-clean UK-built Ingenium engines.

The Jaguar I-PACE is Jaguar’s first concept of a performance SUV. Engineers and designers have worked tirelessly to create a vehicle that does compromise Jaguar’s outstanding luxury or performance. The Jaguar I-PACE Concept promises a long-distance range, incredible performance, and quick charging times.

For more information on the Range Rover Velar contact us at Land Rover Austin! We look forward to assisting you!