Design Museum Debuts Velar

The new Land Rover Range Rover Velar is truly a sight to behold. It made its world debut at the Design Museum in London, England last week. This debut make an on-going relationship between Jaguar Land Rover and the Design Museum.

“We are delighted to be able to begin our partnership with the Design Museum with such a significant vehicle. The new Range Rover Velar brings a new dimension of modernity to our brands while reinforcing our total commitment to design and engineering excellence,” Gerry McGovern, Chief Design Officer, Land Rover, says.

The last time a Land Rover was displayed at a museum was in the 1970s when the original Range Rover made its debut at the Louvre Museum in Paris, France.

The Range Rover Velar truly shows the magnitude of British innovation. It has been designed, engineering, and manufactured in the United Kingdom.

The Range Rover Velar fills the gap between the Range Rover Evoque and the Range Rover Sport in the Range Rover family. It includes new features such as Touch Pro Duo (Land Rover’s new InControl technology system).

Peter Virk, Director of Connected Car & Future Safety, talks about Touch Pro Duo, “Two high definition 10-inch touchscreen are your window into the world. The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it – but never intrudes letting you enjoy the drive, while it takes the stress our of daily life, like any good butler or digital personal assistant should.”

During the Range Rover Velar’s debut, Land Rover also released a documentary-type film about the vehicle. The film, The Crafting of Simplicity, is about 15 minutes long and tells about how the Range Rover Velar came to be. A 45 minute documentary going in more depth about the creation of the Range Rover Velar will launch this summer.

The Range Rover Velar will go on sale in the United States later this year and will start at $49,990.

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