Jaguar Land Rover will be introducing the Jaguar I-Pace in 2018 as its first electric car. Land Rover will soon be following suit to bring forward the iconic skateboard platform and underpin the Jaguar I-Pace.
They haven’t yet released specifics on timing or where the fully electrified version will be positioned between the Range Rover, Defender and Discovery families. However, at the 2017 Los Angeles Motor show, Land Rover’s design team made it clear that it would naturally fall into all three pillars over time.
Gerry McGovern, Land Rover’s design manager stated that his goal is to “embrace electrification while maintaining the substance of the brand, especially when it comes to off-road driving”. The team will need to weigh the changes that come with electrification against the proportions of the vehicle to determine the best approach.
One thing is for sure, Land Rover will bring a more rugged approach to the table when compared with the Jaguar I-Pace and make sure that both vehicles have their own distinct characteristics.
Hardcore off-road drivers will value a Land Rover vehicle that has enhanced torque delivery and lightweight battery, both that come with the change to the electric engine.
The great thing about the electric drive for the Land Rover brand is that offers complete control over the speed, giving the opportunity to move super slow when going over rough terrain. Once they move to fully-electrified vehicles, they surely will not skimp on the poise or durability of the new models.
They’ve already introduced the Range Rover P400e variants as their first range of plug-in hybrids, the next step is to emerge in the fully electric market alongside the I-Pace. Before Land Rover starts producing fully electric vehicles, they will continue with more plug-in models, likely the next-gen Defender.
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