When starting to draft the first design for the Land Rover, the consumer was always at the forefront. Due to the large amount of people working in agriculture in the 1940’s, Land Rover sought to create a vehicle that could be used for transportation or in the field like a tractor. Thus, the Land Rover Series 1 was created.
Land Rover’s original Series 1 is truly a classic. First launched at the Amsterdam Motor Show on April 30, 1948, the Series 1 has an 80-inch wheelbase, a pick-up body, and was originally priced at around 450 pounds.
Over the years many Series 1s have challenged expectations and assisted in discovering new lands. Land Rover Reborn is selecting 25 authentic Series 1s that have fallen into disrepair to make the trip to our home of the original Defender factory in Solihull, England.
Once at our factory, our team of experts will professionally restore the Series 1s to their original 1948 state. We believe that not one of our vehicles is the same. Especially with the Series 1s. Each Series 1 has its own unique history. Each had its own life it its own part of the world. It is our goal to restore each vehicle’s authenticity and uniqueness.
Each vehicle undergoes an examination so we know exactly what needs to be restored to what specification.
If you are willing to spend the money, you can purchase a Series 1 and even select which original paint color you would like for it to be (Light Green, Bronze Green, Royal Air Force Blue, Dove Gray, or Poppy Red) and what material you would like the seats recovered with. When restoring the Series 1s, it is our goal to retain each vehicles character and authenticity.
Tours are also available, so if you are a car enthusiast but do not have the money to bring a Series 1 home, you can see the restoration in person at our Solihull facility.