Land Rover Designs Innovative Steering Wheel

The Land Rover engineers and designers are constantly trying to create new and innovative technology. Recently, Engineers took technology from the new Land Rover Discovery and tweaked it to assist Sir Ben Ainslie and the Land Rover BAR Sailing Team with winning the America’s Cup.

Land Rover’s Human Machine engineers spent 18 months creating a one-off steering wheel with gear-shift paddles specifically shaped to fit Sir Ben Ainslie’s hands. This will give Sir Ben Ainslie perfect fingertip control as his team battles to win the world’s oldest sporting trophy, the America’s Cup.

The specialized steering wheel allows Sir Ben Ainslie to adjust the boat’s hydrofoils with great precision so the BAR Team can go as fast as possible.

“This is not just a great piece of design and engineering, but beautiful craftsmanship,” Sir Ben Ainslie said. “The controls are intuitive and smooth, with just the right amount of feel and feedback. It really has made a difference to how I control R1.”

“We have used our experience and technologies developed for the new Discovery and put it on a race boat,” Tony Harper, Director of Research at Jaguar Land Rover, said. “The paddle system we developed for Land Rover BAR has its roots in the steering wheel gear-change mechanisms our customers use daily. By adding personalized molds of Sir Ben’s fingers we have provided a mechanism capable of lifting the boat onto its foils, increasing efficiency through the water and ultimately reaching top speed more quickly.”

“Land Rover’s new easier-to-use controls are a reliable and innovative design concept, giving Sir Ben and the team a feature not seen before in the America’s Cup,” Richard Hopkirk, Engineering Manager at Land Rover BAR, said. “This is the critical piece of technology on board – the connection between Sir Ben and the boat. I’m really grateful to the Land Rover engineers for working so closely with our team and leading the development of such an effective, efficient design.”

Join us in wishing the Land Rover BAR Team good luck as they begin their quest for the America’s Cup!

Land Rover Austin
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Land Rover Passion Never Dies

When lifelong Land Rover fan, Geoff Cooper’s, 80th birthday was coming up, his daughter Wendy Fisher, wanted to do something extra special for such a special birthday for a special man.

Wendy explains, “We were just coming up to my dad’s 80th birthday, and I had the idea that it would be lovely to do something for him and wanted to link it to a passion of his. Land Rover is definitely in the blood. They’ve been in the family’s life ever since I can remember, so I wrote to Land Rover and never really expected to get the response that I did. This, for me, is just about doing something really special for somebody really special.”

In response to Fisher’s letter, Land Rover surprised her dad, Geoff, with a special Land Rover Experience off-roading experience with instructor.

“Dad’s relationship with Land Rover started before I was born,” Wendy continues, “[Her parents] had a really old Land Rover and he was able to Land Rover trial with it.”

“My first actual memory of it was when I was four, and we started to go away as a family to the Land Rover trial weekends.”

Geoff recalls a time during one trial when he got stuck in a tree. He was sure the crowd was just as amused as he was.

In addition to the special Land Rover Experience off-roading experience, Land Rover brought along Land Rover Reborn Car 0 for Geoff to view and hopefully bring back memories of his trial days. Land Rover even gifted Geoff a bowler hat, something he was known for wearing during the trials.

“He had a trademark of wearing a bowler hat. I think it almost became a sort of good luck charm as well. It was something he wouldn’t compete without, “ Wendy reminisces, “I look back extremely fondly on those times. Just time with friends and family as well as his great passion with the Land Rovers.”

“This is hopefully my contribution to celebrating a wonderful 80 years and hopefully still some more to come.”

All-New Land Rover Discovery Revealed

In true dramatic fashion, the All-New Land Rover Discovery was revealed September 28, 2016 driving across a 42 foot LEGO replica of London’s Tower Bridge. The model was built over 150 days and made using over 5,805,846 individual LEGO bricks. Built by a team of master LEGO builders, it was even made with a working drawbridge.

The All-New Land Rover Discovery is the most versatile Land Rover model yet. It comes with Land Rover’s new Intelligent Seat Fold technology which allows owners to configure the seven seats in their Discovery from anywhere in the world with their smart phone and plenty of storage.

The exterior of the All-New Discovery is truly designed for the next generation. The All-New Discovery demonstrates well-crafted and sculpted surfaces to showcase a new level of refinement. The interior was designed using inspiration from the classic Discovery. It uses strong horizontal and vertical lines. The interior also boasts a panoramic roof. This one-of-a-kind roof makes the cabin of the vehicle feel larger and provides plenty of natural light.

Partnered with Meridian, a leader in high-performance audio technologies and digital sound processing, Land Rover has created 10 and 16 speaker advanced audio systems for the All-New Discovery. Both options feature Dynamic Volume Control technology to make sure all undesired noise is balanced out. Another technology perk of the All-New Discovery is the Optimal Rear Seat Entertainment system. This system provides 8 inch screens that are built into each front seat headrest. Mobile Hi-Definition Link and USB connections, WhiteFire digital wireless headphones, and HDMI are included.

The reveal of the All-New Land Rover Discovery featured two LEGO “Discovery Zones.” An Adventure Sone, which featured international explorer Bear Grylls, and an Equestrian Zone, which featured British rider Zara Phillips. The All-New Discovery, driven by Ben Ainslie, moved across the Tower Bridge replica followed by a life-size LEGO replica of the Land Rover Ben Ainslie Racing Boat.