Land Rover Takes on Brand New Role

Land Rover Austin is excited to announce Land Rover’s partnership with the Event Masters Equestrian Series!

The fourth leg of the Event Masters Series was held July 15-16 at Haras de Jardy, near Paris, France. During the event Land Rover transported personnel to and from their designated locations.

“Land Rover has long been synonymous with equestrian sport – in particular Eventing – so this is a natural progression for us to join forces with the Event Rider Masters,” Mark Cameron, Jaguar Land Rover Experiential Marking Director, said. “The Event Rider Masters series is an exciting and innovative competition, but at the same time is hasn’t lost any of the heritage and traditional values of the sport. At Land Rover, we completely relate to this concept – we star a love for innovation balanced with tradition and are excited to come on board at such an early stage.”

The 2016 season was the first season for the Event Rider Masters and featured six legs in the United Kingdom. This season, the series has seven legs with competitions with five legs in the United Kingdom and two in Germany and France respectively. The winning rider will win 400,000 pounds.

In 2016, the Event Rider Masters series champion title went to Britain native Oliver Townend. Jonelle Price from New Zealand won second and Paul Tapner from Australia won third.

“The Event Rider Masters is a really exciting new concept for eventing and it is great news that Land Rover has partnered the event given their long-term involvement with the sport,” Zara Tindall, event rider and Land Rover ambassador, said. “The innovative format and involvement of the leading riders will hopefully attract new audiences around the world.”

Zara Tindall recently won third place at the Land Rover supported Rolex Kentucky Three-Day Event.

Land Rover Austin is so excited about this new partnership and how Land Rover was able to assist in France last weekend.

For more information regarding YOUR next Land Rover, contact us at Land Rover Austin! We look forward to hearing from you!

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
 • 512-236-0000

Anthony Joshua Commissions Unique Range Rover

International Boxing Federation Heavyweight World Champion, Anthony Joshua MBE, is a Land Rover fan. Earlier this year he visited Jaguar Land Rover Special Vehicle Operations (SVO) in Warwickshire, UK, to customize his own bespoke version of the Range Rover SVAutobiography Dynamic.

Joshua worked with Land Rover technical specialists and designers to select specific features for both the interior and exterior. One of the most unique features of Joshua’s Range Rover is its unique premium paint finish in ‘World Champion Graphite.’ SVO dedicated the premium paint finish to Joshua.

Joshua’s Range Rover SVAutobiography was delivered the week before boxing’s ‘Super Title’ at Wembley Stadium against WBA World Heavyweight Champion Wladimir Klitschko. Joshua defeated Klitschko to retain his IBF world heavyweight title and won the vacant IBO and WBA belts.

“I spend a lot of time on the road traveling to Sheffield during my training camps, so I am incredibly grateful to Land Rover and the SVO team for their assistance,” Joshua said. “The Range Rover SVAutobiography Dynamic is the pinnacle of luxury and performance and it has been a pleasure to partner with the SBO team to create a version unique to my tastes. I had a fantastic experience in specifying this Range Rover, and the level of design detail in the finished vehicle is stunning, from the boxing glove emblems in the door handles to the custom storage unit for my training equipment.”

“It was a pleasure to welcome Anthony Joshua to the SVO Technical Center and we are pleased to name him among our clients,” David Fairbairn, Head of Special Projects, Jaguar Land Rover SVO, said. “He is extremely popular among our employees and we wish him well. The performance and features of the Range Rover SVAutobiography Dynamic espouse the attributes of an elite athlete like Anthony Joshua: a distinctive style, powerful at heart and a jaw-dropping combination of performance and capability.”

For more information on the Range Rover, or any member of the Range Rover family, contact us at Land Rover Austin! We can’t wait to tell you more!

Land Rover Passion Never Dies

When lifelong Land Rover fan, Geoff Cooper’s, 80th birthday was coming up, his daughter Wendy Fisher, wanted to do something extra special for such a special birthday for a special man.

Wendy explains, “We were just coming up to my dad’s 80th birthday, and I had the idea that it would be lovely to do something for him and wanted to link it to a passion of his. Land Rover is definitely in the blood. They’ve been in the family’s life ever since I can remember, so I wrote to Land Rover and never really expected to get the response that I did. This, for me, is just about doing something really special for somebody really special.”

In response to Fisher’s letter, Land Rover surprised her dad, Geoff, with a special Land Rover Experience off-roading experience with instructor.

“Dad’s relationship with Land Rover started before I was born,” Wendy continues, “[Her parents] had a really old Land Rover and he was able to Land Rover trial with it.”

“My first actual memory of it was when I was four, and we started to go away as a family to the Land Rover trial weekends.”

Geoff recalls a time during one trial when he got stuck in a tree. He was sure the crowd was just as amused as he was.

In addition to the special Land Rover Experience off-roading experience, Land Rover brought along Land Rover Reborn Car 0 for Geoff to view and hopefully bring back memories of his trial days. Land Rover even gifted Geoff a bowler hat, something he was known for wearing during the trials.

“He had a trademark of wearing a bowler hat. I think it almost became a sort of good luck charm as well. It was something he wouldn’t compete without, “ Wendy reminisces, “I look back extremely fondly on those times. Just time with friends and family as well as his great passion with the Land Rovers.”

“This is hopefully my contribution to celebrating a wonderful 80 years and hopefully still some more to come.”

A Land Rover Legacy

Photographer, Alex Strohl, spent his childhood on adventures with his father in their family Land Rover.

Strohl’s father worked as a forest engineer throughout Southern Europe and North Africa. He often worked in difficult terrain and hard to reach places. He used his Land Rover to ensure he was able to get his job done. The first Land Rover Strohl’s father owned was a Land Rover Defender 110 (then a Land Rover Santana, produced only in Spain).

When Strohl heard the Land Rover Defender was being discontinued in 2015, he bought one of his own within 2 weeks. Strohl was drawn to the Defender’s simple and rugged charm.

“It drives how it looks and that roughness resembles the access it creates – the work it can accomplish,” Strohl said. “I love the fact that it makes no statement about your life situation. Whether you are a stock trader living in Manhattan or a sheep farmer off the coast of Scotland, this car will suit you.”

Last year Strohl and his partner, Andrea, worked on a project called ‘Alternative Living’ where they drove their Defender 110 through Europe. They explored some of the most remote settlements throughout the Alps and the Lofoten Islands in Norway. The Defender assisted them in reaching these hard to reach areas and worked as their lodging for three months. Their goal for the project, in addition to exploring remote areas of Europe, was to really connect with the people and places they encountered. The Defender allowed them to do just that.

Early summer of 2016, Strohl and Andrea bought their second Land Rover vehicle, a Land Rover Discovery Sport, to lay down some roots in Whitefish, Montana. By the end of 2016, Strohl and Andrea has put over 20,000 miles on their Discovery Sport by driving it to Alaska, Nevada, Arizona, and Utah. The Discovery Sport excelled on every unique terrain and condition.

Strohl hopes to keep his father’s legacy of adventure going when he has his own kids someday. Hopefully he will be able to inspire them with travels, memories, and photographs, and Land Rover will be right there to take them there. 

3 Vehicles Unveiled at Geneva Motor Show

Jaguar Land Rover recently participated at the Geneva Motor Show in Geneva, Switzerland. While there, Jaguar Land Rover was proud to unveil three new vehicles: the Range Rover Velar, the Jaguar I-PACE Concept, and the ‘Project Hero’ Land Rover Discovery.

“Jaguar Land Rover is a technology company, creating world-class premium cars,” Dr. Ralf Speth, Jaguar Land Rover CEO, said at the show. “Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept. Both are true to purpose: to create experiences our customers love for life.”

The Range Rover Velar is the fourth in the Range Rover line-up. It will be manufactured only in the United Kingdom. The Range Rover Velar will be made of lightweight aluminum intensive architecture and powered by the newest, environmentally friendly, Ingenium petrol and diesel engine.

The Jaguar I-PACE is Jaguar’s first electric performance SUV Concept. Jaguar Land Rover is committed to a cleaner future, and by 2020 they will offer electrification as an option on all of their new cars. The Jaguar I-PACE will be manufactured in Graz, Austria, at Magna Steyr’s plant.

Jaguar Land Rover’s new version of the Land Rover Discovery, ‘Project Hero,’ is built to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies. Jaguar Land Rover is provided 120 vehicles to the Red Cross since 1954. Project Hero is an advanced communication vehicle and the first to have a drone mounted on the roof to help crews with search and rescue.

Jaguar Land Rover remains committed to developing tools for a brighter future. They continue to develop cleaner and more sustainable engines, and are looking forward to releasing completely electric vehicles in 2020. They also continue to serve relief efforts worldwide. Project Hero is just one example of what Jaguar Land Rover is doing.