Land Rover Takes Over Title Sponsorship

Land Rover Austin is excited about Land Rover North America’s continued partnership and sponsorship of the Kentucky Three-Day Event. Recently, Land Rover North America signed a four-year agreement with the United States Equestrian Federation to become the title sponsorship of the event.

The Kentucky Three-Day Event will be held April 26-29, 2018 at the Kentucky Horse Park in Lexington, Kentucky. Starting in 2018, the event will be known at the Land Rover Kentucky Three-Day Event. Land Rover North America has sponsored the event for the past eight years; eight years as Official Vehicle and five years as Presenting Sponsor.

The Kentucky Three-Day Event is one of only size Four Star Three-Day Events in the world, has over 80,000 people attend, and, since it is televised, reaches 115 million households. Competitors compete for $400,000 of prize money.

Equestrian competitors in attendance will include 2017 winner Michael Jung from Germany and Land Rover Ambassador, Zara Tindall, who placed third in 2017.

“Land Rover has a long-established connection with equestrian sport and we have partnered with the Kentucky Three-Day Event for eight years now,” Kim McCullough, Jaguar Land Rover North America LLC Vice President of Marketing, said. “Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand.”

During the 2018 Land Rover Kentucky Three-Day Event, spectators will be able to explore the ‘Ultimate Stable Experience’ put on by Land Rover and the seventh annual ‘Land Rover Tailgate Challenge.’

Spectators will also be able to view a selection of Land Rover’s newest vehicles that will be on display and test-drive them. Vehicles that will be in attendance include the newest Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, the all-new Discovery, and Discovery Sport.

Are you ready to discovery your new Land Rover? Contact us at Land Rover Austin! We look forward to seeing you soon!

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
 • 512-236-0000

The Future: Autonomous Urban Drive

On June 22, 2017, Jaguar Land Rover led a demonstration to showcase the latest in Autonomous Urban Drive, their prototype autonomous technology.

Autonomous Urban Drive is inching its way closer to ‘level four’ autonomy. Vehicles with level four autonomous can carry out driving tasks for specific environments (i.e. towns and cities) without any driver’s help. Jaguar Land Rover hopes to implement this technology into their vehicles within the next decade.

In addition to developing fully-autonomous vehicle technologies, Jaguar Land Rover is also developing semi-autonomous to give customers more options. They will be able to choose between an engaged or autonomous vehicle. Jaguar Land Rover hopes that the autonomous car will be viable in a range of driving environments and weather.

“The automotive landscape is changing faster today than ever before,” Tony Harper, Jaguar Land Rover Director of Engineering Research, said. “As a technology company, our innovation is continuous and our cars of the future will become more capable, cleaner, more connected, more desirable, and smarter.”

“Our Autonomous Urban Drive research is Jaguar Land Rover’s next step in our development of both fully and semi-autonomous vehicle technologies. However, we aren’t looking at simply replacing the driver, and making cars ‘driverless.’ Future technologies will give the driver more not less – they will assist and ultimately enhance the driving experience.”

Jaguar Land Rover has been working with Ford and Tata Motors’ European Technical Center to test connected technologies. They want to ensure the vehicles can talk to one another and roadside infrastructure (i.e. traffic lights).

Connected vehicle technologies include: Intersection Collision Risk Warning (ICRW), In Vehicle Signage (IVS), and Emergency Vehicle Warning (EVW).

Interested in learning more about Land Rover vehicles? Visit us at Land Rover Austin today! Land Rover has a wide range of vehicles to look at and choose from. We look forward to working with you and assisting you with your vehicle needs.