Velar Makes West Coast Debut

With the new highly-anticipated Range Rover Velar going on sale in a few weeks, Land Rover deemed it time for the Range Rover Velar to make its West Coast debut. At Westime on Sunset Boulevard, a renowned watch retailer, Land Rover and Zenith put together a special preview of the Range Rover Velar and the Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.

Land Rover is anticipating California to be a top market for the new Velar. This exciting preview allowed VIP Westime, Land Rover, and Zenith customers to view and experience the Range Rover Velar before it arrives at retailers next month.

“The Range Rover Velar brings a new dimension of modernity, elegance, and a touch of glamour to the Range Rover family,” Gerry McGovern, Land Rover Chief Design Officer, said. “The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion.”

The Range Rover Velar completes the missing piece in the Range Rover family. It fits quite nicely between the Range Rover Evoque and the Range Rover Sport. Land Rover is proud to continue their tradition of innovation, coupled with superior design, attention to detail, and advanced technologies. The Range Rover Velar will also offer a sustainable option for seat materials, a woven upholstery material, if owners choose to forgo leather.

The Chronomaster El Primero Range Rover Velar is the second watch Zenith has created during their partnership with Land Rover. It features a 42 mm ceramised aluminum case and beats at 36,000 vibrations per hour. It comes with a “brushed gray dial with copper-toned details.”

The Range Rover Velar will be produced at Jaguar Land Rover’s production facility in Solihull, United Kingdom, and it goes on sale in the United States in September. The Range Rover Velar will be priced from $49,900.

Interested in the glamorous new Range Rover Velar? Contact us at Land Rover Austin! We cannot wait to talk to you more about it!

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
 • 512-236-0000

Land Rover BORN Awards

Land Rover Austin is excited to congratulate the winners of the Land Rover BORN awards that took place July 26. The Land Rover BORN awards started when Land Rover and BORN (an online market network) came together to “recognize exceptional creative achievements in the design-led lifestyle.”

Born is an online market network that was created to support creative leadership. Designers and creators alike can display their products, their brands, and their profiles. This allows creators to connect with industry professionals and others who are passionate about design. To be featured on BORN your designs must be “innovative, desirable, sustainable and relevant.”

To be nominated for the Land Rover BORN awards, you must first be showcased on BORN.

The nominees for the Land Rover BORN awards started as almost 6,000 candidates from all over the world. Finally a selection of 38 nominees was made, then down to 18. The final 18 nominees are taking part in a special exhibition (running from July 16 to August 5) in Alesund, Norway.

The theme for the 2017 Land Rover BORN awards was ‘reductionism.’ We feel that the new Range Rover Velar embodies reductionism while maintaining elegance.

“Design is the conduit that communicates our brand vision,” Gerry McGovern, Land Rover Chief Design Officer, said. “We aim to create vehicle designs that are compelling, relevant, and emotionally charged.”

“The common principle that Land Rover and BORN share – that design can, and does, change the world – looks to be as healthy as ever on the strength of this year’s Awards winners. Every year, the Awards bring together the brightest, the best and the most pioneering creators in the design industry, and every year the sheer scope of what is competing for the various prizes is staggering.”

For a list of winners, click here.

Interested in learning more about Land Rover? Contact us at Land Rover Austin! We can’t wait to connect with you!