Inaugural Jaguar Land Rover Tech Fest

Land Rover Austin is excited about Jaguar Land Rover’s announcement this weekend at the Jaguar Land Rover’s inaugural Tech Fest (a free-to-enter festival exploring the future of mobility) in London! Jaguar Land Rover announced that from 2020, all new Jaguar Land Rover vehicles will be offered with an electrified/electric engine!

“Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers more choice,” Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer, said. “We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid, and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”

Jaguar Land Rover’s most recent movement towards the future in mobility is Sayer. Sayer is “the first voice activated A1 steering wheel that will be able to carry out hundreds of tasks.” Think Apple’s Siri, or Amazon’s Alexa, on steroids. Sayer’s advanced speech recognition software will enable it to answer questions, select entertainment, organize travel, and connect you to news.

Jaguar Land Rover believes that driving is more than just getting from one place to another. They believe its about living your life while traveling from one place to another to another.

Jaguar Land Rover showcased many of their recent undertakings at the Jaguar Land Rover Tech Fest.

Jaguar Land Rover began to recruit with Gorillaz through an online programming game, Jaguar Land Rover took steps to eliminating waste by using leftover materials to create surfboards, and Jaguar Land Rover continues to pursue driverless vehicles by creating Autonomous Urban Drive.

The Jaguar E-PACE, Jaguar’s compact performance SUV, was recently released to the public. Land Rover’s found a new use for the Discovery in ‘Project Hero,’ a souped up Discovery designed to specifically aid the Austrian Red Cross.

Finally, Jaguar Land Rover shared more about their ‘Lighting Up Lives’ program where they are working to provide ‘clean, safe, renewable solar-powered lamps to families in Kenya.’ They plan to light up the lives of at least 1.2 million people by the year 2020.

Tech Fest 2017 was a rousing success, and Land Rover Austin couldn’t be more proud. To find our more about Land Rover, contact us! We look forward to speaking with you soon!

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
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Land Rover Passion Never Dies

When lifelong Land Rover fan, Geoff Cooper’s, 80th birthday was coming up, his daughter Wendy Fisher, wanted to do something extra special for such a special birthday for a special man.

Wendy explains, “We were just coming up to my dad’s 80th birthday, and I had the idea that it would be lovely to do something for him and wanted to link it to a passion of his. Land Rover is definitely in the blood. They’ve been in the family’s life ever since I can remember, so I wrote to Land Rover and never really expected to get the response that I did. This, for me, is just about doing something really special for somebody really special.”

In response to Fisher’s letter, Land Rover surprised her dad, Geoff, with a special Land Rover Experience off-roading experience with instructor.

“Dad’s relationship with Land Rover started before I was born,” Wendy continues, “[Her parents] had a really old Land Rover and he was able to Land Rover trial with it.”

“My first actual memory of it was when I was four, and we started to go away as a family to the Land Rover trial weekends.”

Geoff recalls a time during one trial when he got stuck in a tree. He was sure the crowd was just as amused as he was.

In addition to the special Land Rover Experience off-roading experience, Land Rover brought along Land Rover Reborn Car 0 for Geoff to view and hopefully bring back memories of his trial days. Land Rover even gifted Geoff a bowler hat, something he was known for wearing during the trials.

“He had a trademark of wearing a bowler hat. I think it almost became a sort of good luck charm as well. It was something he wouldn’t compete without, “ Wendy reminisces, “I look back extremely fondly on those times. Just time with friends and family as well as his great passion with the Land Rovers.”

“This is hopefully my contribution to celebrating a wonderful 80 years and hopefully still some more to come.”

A Land Rover Legacy

Photographer, Alex Strohl, spent his childhood on adventures with his father in their family Land Rover.

Strohl’s father worked as a forest engineer throughout Southern Europe and North Africa. He often worked in difficult terrain and hard to reach places. He used his Land Rover to ensure he was able to get his job done. The first Land Rover Strohl’s father owned was a Land Rover Defender 110 (then a Land Rover Santana, produced only in Spain).

When Strohl heard the Land Rover Defender was being discontinued in 2015, he bought one of his own within 2 weeks. Strohl was drawn to the Defender’s simple and rugged charm.

“It drives how it looks and that roughness resembles the access it creates – the work it can accomplish,” Strohl said. “I love the fact that it makes no statement about your life situation. Whether you are a stock trader living in Manhattan or a sheep farmer off the coast of Scotland, this car will suit you.”

Last year Strohl and his partner, Andrea, worked on a project called ‘Alternative Living’ where they drove their Defender 110 through Europe. They explored some of the most remote settlements throughout the Alps and the Lofoten Islands in Norway. The Defender assisted them in reaching these hard to reach areas and worked as their lodging for three months. Their goal for the project, in addition to exploring remote areas of Europe, was to really connect with the people and places they encountered. The Defender allowed them to do just that.

Early summer of 2016, Strohl and Andrea bought their second Land Rover vehicle, a Land Rover Discovery Sport, to lay down some roots in Whitefish, Montana. By the end of 2016, Strohl and Andrea has put over 20,000 miles on their Discovery Sport by driving it to Alaska, Nevada, Arizona, and Utah. The Discovery Sport excelled on every unique terrain and condition.

Strohl hopes to keep his father’s legacy of adventure going when he has his own kids someday. Hopefully he will be able to inspire them with travels, memories, and photographs, and Land Rover will be right there to take them there. 

New Intelligent Seat Fold Technology

The All-New Land Rover Discovery has been revealed, and it will include Intelligent Seat Fold technology. In just 14 seconds, this brand new technology will allow the owner to remotely adjust the seats from anywhere in the world with the use of a smartphone. This eliminates the need to manually configure them.

In conjunction with the British Royal Navy Parachute Display Team, Bear Grylls and six members of the British Royal Navy Parachute Team freefell from 13,000 feet at 125 mph to test it out. While freefalling, Grylls used his smartphone to configure the seven seats of a Land Rover Discovery.

“I think the heart of Land Rover is all about pioneering adventure,” Grylls says, “you know having that spirit of discovery and going for things.”

Land Rover’s Intelligent Seat Fold technology will allow the owner to completely recline or fold down all five seats in the rear of the Discovery. This new feature will allow owners to configure the seats in their vehicle while doing everyday things. Such as waiting in line at the grocery store, or enjoying a child’s sporting event.

“I think it’s all about doing stuff that is user friendly. The thing is the way to test user friendly is to do it in difficult environments. So that way we say, let’s try to configure a car in freefall. That, for us, is definitely sort of in the right space because you’ve got to be able to concentrate on the important stuff, which is pulling the parachute. This [Intelligent Seat Fold technology] needs to be easy to be intuitive and easy to do. If it’s complicated, then you’re in trouble.”

“The successful part is we did manage to configure this,” Grylls concludes. “The seats did flip down, we opened it up, done, ready to go, ditch the parachutes, in and out of there. So, mission complete.”

In-Car Spotify App for Land Rover

Land Rover and the world’s largest streaming service, Spotify, have joined forces to create a unique in-car app! A year was spent working to create this new technology and make it as user friendly as possible.

The In-Car Spotify App will be able to be personalized based on user’s preferences really revolutionizing the way you listen to music while you drive! The new app’s interface is very similar to the Spotify app on users’ smartphones. This allows familiarity for the user which will eliminate distractions while driving. Users will also have the ability to swipe horizontally to look through menus, also eliminating distractions.

Similar to Spotify on a user’s smartphone or computer, the in-car app will have the ability to recognize the user’s listening habits so music is better catered to each individual. Personalized playlists with recommended music can be created for each individual. This saves the user time by eliminating the need to scroll through music.

“Spotify has more than 100 million subscribers, a portion of whom drive Land Rovers, so we recognized that Spotify was the top of our customers’ apps wish list. The Spotify design team worked closely with us to create the best in-vehicle experience,” says Peter Virk, Director of Connected Technologies and Apps at Jaguar Land Rover.

Elliot Gleave, a singer better known by his stage name, Example, and Ricky Wilson, from the Indie Rock band Kaiser Chiefs, tested the new In-Car Spotify App before it was released and shared a variety of songs they enjoy listening while driving.

While speaking on the phone, they shared what was on their playlists and what their favorite songs to listen to while driving are. Songs from Greenday and Morrissey are included. Ricky Wilson and Elliot Gleave’s playlists are available for everyone to listen to on Spotify via the official Kaiser Chiefs and Example profiles.