Land Rover BORN Awards

Land Rover Austin is excited to congratulate the winners of the Land Rover BORN awards that took place July 26. The Land Rover BORN awards started when Land Rover and BORN (an online market network) came together to “recognize exceptional creative achievements in the design-led lifestyle.”

Born is an online market network that was created to support creative leadership. Designers and creators alike can display their products, their brands, and their profiles. This allows creators to connect with industry professionals and others who are passionate about design. To be featured on BORN your designs must be “innovative, desirable, sustainable and relevant.”

To be nominated for the Land Rover BORN awards, you must first be showcased on BORN.

The nominees for the Land Rover BORN awards started as almost 6,000 candidates from all over the world. Finally a selection of 38 nominees was made, then down to 18. The final 18 nominees are taking part in a special exhibition (running from July 16 to August 5) in Alesund, Norway.

The theme for the 2017 Land Rover BORN awards was ‘reductionism.’ We feel that the new Range Rover Velar embodies reductionism while maintaining elegance.

“Design is the conduit that communicates our brand vision,” Gerry McGovern, Land Rover Chief Design Officer, said. “We aim to create vehicle designs that are compelling, relevant, and emotionally charged.”

“The common principle that Land Rover and BORN share – that design can, and does, change the world – looks to be as healthy as ever on the strength of this year’s Awards winners. Every year, the Awards bring together the brightest, the best and the most pioneering creators in the design industry, and every year the sheer scope of what is competing for the various prizes is staggering.”

For a list of winners, click here.

Interested in learning more about Land Rover? Contact us at Land Rover Austin! We can’t wait to connect with you!

Land Rover Austin
1515 W. 5th Street AustinTX78703 USA 
 • 512-236-0000

Jaguar Land Rover Stuns in Shanghai

The Land Rover Range Rover Velar and the Jaguar I-PACE Concept left people speechless at the Shanghai Motor Show in Shanghai, China.

“Jaguar Land Rover is a technology company, creating world-class premium cars. Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept,” Dr. Ralf Speth, Jaguar Land Rover CEO, said. “Jaguar Land Rover constantly pushes the boundaries and this spirit is embodied in both of these vehicles. China is of huge importance to us. It is our largest single market and over the past seven years our success and brand influence have been strong not just in terms of sales but in the facilities we have built here and the jobs we have created.”

In 2016, China was Jaguar Land Rover’s largest single market. Jaguar Land Rover sold almost 120,000 vehicles. Jaguar Land Rover has been a part of the Chinese market for just over a decade. They have a Land Rover Experience Center, 200 operational retailers, 10 apprentice training programs, and 3 training academies.

In addition to debuting the Range Rover Velar and Jaguar I-PACE Concept, Jaguar Land Rover revealed their plans to increase the capacity of their Changshu plant by 70,000 vehicles and expand existing facilities (like the body shop) and build a new trim and final shop. The Jaguar XF Long wheelbase, Land Rover Discovery, and Range Rover Evoque are all currently built at the Changshu plant.

The Range Rover Velar will be exclusively built in the United Kingdom and will be made of Jaguar Land Rover’s exceptional lightweight aluminum intensive architecture. The Range Rover Velar will be powered by the latest ultra-clean UK-built Ingenium engines.

The Jaguar I-PACE is Jaguar’s first concept of a performance SUV. Engineers and designers have worked tirelessly to create a vehicle that does compromise Jaguar’s outstanding luxury or performance. The Jaguar I-PACE Concept promises a long-distance range, incredible performance, and quick charging times.

For more information on the Range Rover Velar contact us at Land Rover Austin! We look forward to assisting you!

Jaguar Land Rover Brings Home Car Design Awards

Jaguar Land Rover recently participated in the Turin Motor Show in Turin, Italy, taking home a total of two Car Design Awards. Land Rover won Best Brand Design Language, and Jaguar won the Concept Car category with the Jaguar I-PACE Concept.

The Car Design Awards, hosted by Auto&Design magazine, specifically celebrate models and brands that they feel have contributed to the evolution of automobile design. A panel of journalists from all over the world choose winners in three different categories: Brand Design Language, Production Cars, and Concept Cars.

The panel of judges deliberated and decided that the Land Rover design team had done the best job at interpreting a formal design language across the entire Land Rover family of vehicles. This was showcased most recently in the release of the new Land Rover Range Rover Velar. The Range Rover Velar’s incredible beauty, modernity, and showmanship are unrivaled.

“It’s great to be recognized for he hard work and creative endeavor of the whole Land Rover team,” Gerry McGovern, Land Rover Chief Design Office, said during is acceptance speech. “This is a true team effort and one that will continue the transformation of our business.”

The Jaguar I-PACE Concept is Jaguar’s first completely electric performance SUV. It is easy to see why it would win the Concept Car category. The Jaguar I-PACE Concept is a preview for the Jaguar I-PACE which is expected to be available for purchase in the second half of 2018.

In addition to winning the Best Brand Design Language category, Land Rover placed second in the Production Cars category with the Land Rover Range Rover Velar. The Range Rover Velar will go on sale later this year, starting at $49,900.

For more information on the Land Rover Range Rover Velar, or any vehicle in our Range Rover family, please contact us at Land Rover Austin! We look forward to serving you!