Jaguar Land Rover recently participated in the Turin Motor Show in Turin, Italy, taking home a total of two Car Design Awards. Land Rover won Best Brand Design Language, and Jaguar won the Concept Car category with the Jaguar I-PACE Concept.
The Car Design Awards, hosted by Auto&Design magazine, specifically celebrate models and brands that they feel have contributed to the evolution of automobile design. A panel of journalists from all over the world choose winners in three different categories: Brand Design Language, Production Cars, and Concept Cars.
The panel of judges deliberated and decided that the Land Rover design team had done the best job at interpreting a formal design language across the entire Land Rover family of vehicles. This was showcased most recently in the release of the new Land Rover Range Rover Velar. The Range Rover Velar’s incredible beauty, modernity, and showmanship are unrivaled.
“It’s great to be recognized for he hard work and creative endeavor of the whole Land Rover team,” Gerry McGovern, Land Rover Chief Design Office, said during is acceptance speech. “This is a true team effort and one that will continue the transformation of our business.”
The Jaguar I-PACE Concept is Jaguar’s first completely electric performance SUV. It is easy to see why it would win the Concept Car category. The Jaguar I-PACE Concept is a preview for the Jaguar I-PACE which is expected to be available for purchase in the second half of 2018.
In addition to winning the Best Brand Design Language category, Land Rover placed second in the Production Cars category with the Land Rover Range Rover Velar. The Range Rover Velar will go on sale later this year, starting at $49,900.
For more information on the Land Rover Range Rover Velar, or any vehicle in our Range Rover family, please contact us at Land Rover Austin! We look forward to serving you!