Land Rover Austin is excited about Land Rover North America’s continued partnership and sponsorship of the Kentucky Three-Day Event. Recently, Land Rover North America signed a four-year agreement with the United States Equestrian Federation to become the title sponsorship of the event.
The Kentucky Three-Day Event will be held April 26-29, 2018 at the Kentucky Horse Park in Lexington, Kentucky. Starting in 2018, the event will be known at the Land Rover Kentucky Three-Day Event. Land Rover North America has sponsored the event for the past eight years; eight years as Official Vehicle and five years as Presenting Sponsor.
The Kentucky Three-Day Event is one of only size Four Star Three-Day Events in the world, has over 80,000 people attend, and, since it is televised, reaches 115 million households. Competitors compete for $400,000 of prize money.
Equestrian competitors in attendance will include 2017 winner Michael Jung from Germany and Land Rover Ambassador, Zara Tindall, who placed third in 2017.
“Land Rover has a long-established connection with equestrian sport and we have partnered with the Kentucky Three-Day Event for eight years now,” Kim McCullough, Jaguar Land Rover North America LLC Vice President of Marketing, said. “Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand.”
During the 2018 Land Rover Kentucky Three-Day Event, spectators will be able to explore the ‘Ultimate Stable Experience’ put on by Land Rover and the seventh annual ‘Land Rover Tailgate Challenge.’
Spectators will also be able to view a selection of Land Rover’s newest vehicles that will be on display and test-drive them. Vehicles that will be in attendance include the newest Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, the all-new Discovery, and Discovery Sport.
Are you ready to discovery your new Land Rover? Contact us at Land Rover Austin! We look forward to seeing you soon!