Jaguar North America has officially launched The Art of Performance Tour, an unprecedented test drive and digital engagement experience to introduce the Jaguar XE compact luxury sedan to millennial consumers across the country!
The Art of Performance Tour will enable consumers to be the first in the U.S. to drive the all-new XE, months before its on-sale date, and star in a first-of-its-kind sharable short action film.
The multi-city Tour will invite consumers to get up close and personal with the new, modern lineup of 2016 & 2017 model year Jaguar vehicles, including the Jaguar XE and the brand’s first performance SUV, the F-PACE.
Participants will also have the opportunity to star in their own two-minute, action-packed film sequence called The Audition, featuring actor Graham McTavish. In their own version of The Audition, attendees will play a rookie spy racing through a deadly gauntlet, armed only with the Jaguar XE. After filming The Audition, consumers proceed to the main event: a high performance test drive of the new XE, both on the street and on a closed autocross course. In addition to the drive, consumers will have an opportunity to experience the full Jaguar model line-up and interactive displays throughout the Tour.
If you are going to be in the Dallas area from February 11th-14th then you can RSVP to this incredible event today! Other cities include Miami, San Francisco, Chicago, New York and D.C. We look forward to seeing you there, as well as at Land Rover Austin in the near future!